SIMPLY GOOD
Design and product development
A baby product design brand sold exclusively through the Shilav chain. The work process included refreshing and refining the existing brand, creative guidance, building a branding concept and designing new products as needed, making strategic design decisions for new collections and forming collaborations with relevant designers, fruitful collaboration with illustrator Batia Kolton to design new textile patterns, and constructing a new graphic language and branding with Studio Gimel 2, including creative guidance for branding processes and exhibitions in Germany. The work also included guiding graphic designers and industrial designers and overseeing new models produced in factories in China and Turkey.
Owners: Eleanor and Yishai Ron
Photo: Rony Cnaani
Illustration: Batia Kolton
Graphic Design and Branding: Studio Gimel 2
