GUIDANCE AND MENTORING​

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I advise designers and accompany product development and design processes of series and collections in the early stages of the strategy formulation process:

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Initial formulation. Building a brand and outlining a strategy for a new product series: identifying sources of inspiration and developing ideas; formulating an initial model and selecting materials; manufacturing and coordinating with suppliers and factories in Israel and around the world. My guidance and mentoring are suited to anyone in the initial stage of building a brand and formulating the strategic direction of a new product series. 

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Guidance and consultancy in determining branding and visual language. Mapping needs; refining brand values; formulating the vision; defining goals—then planning the visual strategy (preparation of inspiration boards). Preparing a brief for graphic designers in accordance with the formulated strategy, overseeing and guiding the branding process, and adapting the brand to all “encounters” with the customer: website, social media, packaging, etc.

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Creative guidance and content curation. Developing and designing ideas for sites and businesses -from strategy and concept-building to implementation; “content walls” for workspaces and visitor centers; curation and development of high-quality workshops for boutique hotels, etc.