My name is Merav Flam. I am a designer, creator, entrepreneur, content curator, as well as mentor and consultant to businesses designers and students involved in designing and building a brand. I love advising boutique businesses and designers with regard to strategic processes in developing their brand
I hold a bachelor’s degree from the Department of Jewelry and Fashion Design at the Bezalel Academy of Arts and Design, Jerusalem, and a master’s degree in design (M.Des.) from the Department of Interdisciplinary Design at Department of Interdisciplinary Design at Shenkar College of Engineering, Design and Art, Ramat Gan. I am also the founder and owner of Manuela (2001-2016), a children’s product design brand.
Over the years I have advised and developed series of items for brands in a variety of lifestyle fields - jewelry, bags, product design, and others. I have extensive experience in building and defining brands; developing and designing series and collections; formulating an initial model; choosing materials; working with suppliers and manufacturers in Israel and around the world; pricing collections; and work with distributors and marketing, sales, design, and digital personnel.
In the Media:
Yuval Saar, "Only Good: Merav Flam’s Road from Manuela to Simply Good," Portfolio, July 23, 2019 (in Hebrew).
https://www.prtfl.co.il/archives/115807
Udit Lauren Belkin, "Yes to the Occupation: The 20 Israelis Who Are Shaping the World," Mako, 12 April 2012 (in Hebrew).
https://www.mako.co.il/living-home-styling/furniture/Article-072dba78756a631006.htm
Tali Heruti-Sober, "'I Have Never Sent Anything to Any Celebrity, and Even If I Wanted To I Wouldn’t Know How': How an Established Product by Entrepreneur Merav Flam Became a Leading Brand with the Help of Trendsetter Suri Cruise," The Marker, July 18, 2010 (in Hebrew).
https://www.themarker.com/career/2010-07-18/ty-article/0000017f-e8aa-da9b-a1ff-ecef10730000
Exhibitions:
Mother Tongue, Shenkar on Wheels (2020).This traveling group exhibition featured works from my final master’s degree project at Shenkar. Offering a new interpretation of traditional Yemenite handicrafts, the project distilled the functional and aesthetic essence of traditional objects.
Designers Plus Ten, Design Museum Holon (2010).
As part of Design Week in Holon, the Manuela brand was introduced at a group exhibition of work by designers of established (10 years+) independent, active brands.